The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands
نویسندگان
چکیده
منابع مشابه
Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk
Introduction Since the 1970s and 1980s, private label products (also known as store brands) have seen great improvements in product quality and large gains in market share. Once considered a low-quality, low-price alternative, some private label products evolved to compete with high-quality, market-leading brands, including organic brands (Burt, 2000). Citing a study in 2006 produced by the Pri...
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The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
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phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...
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ژورنال
عنوان ژورنال: Management & Marketing. Challenges for the Knowledge Society
سال: 2020
ISSN: 2069-8887
DOI: 10.2478/mmcks-2020-0001